Your firm best marketing tool is your customer base. "Reality-based" Marketing is the management of the campaigns that promote once paid rent paid millions to advertise your services to celebrities. Why? Customers are "real" people who can tell the "real" stories about how your company helped them, inspired them or offers to the most sought-after services.
Adoption of a system to help the ongoing talks with the past and present, the customer, the design of your advertising message, personalize, isyour business and win new business opportunities.
In addition to creating a powerful marketing tool, you are also a system to continually improve or expand your services are established. Not only are our customers what they want to ask about the company, ask them how things better for them if they do not like your company, or ask if you expand services.
Major law firms will spend tens of thousands of dollars per year to full-time or outside personnel to create and perform client reviews,and much more including insights into marketing tools. If you would be willing to some sweat equity of use and do not dive into your budget, then solo attorneys and small law firms can profit on their customer reviews, which were successful.
5 Easy Steps To Market Client Reviews
1. Adopt a client interview system. The 500-lawyer firm Ballard Spahr Andrews & Ingersoll (www.ballardspahr.com) in Philadelphia, hired a full-time "client interviewer," This year, the use of the services of aregular interviews with veteran journalists from existing customers to learn how to improve services. The aim was to collect objective results. Solo entrepreneurs and small firms, this approach may, without the additional cost of hiring another full-time employees by adopting measures to ensure that a customer questionnaire in the questions asked with an open mind and open-ended client allow volunteers to post comments.
2. Integrate client positive answers in your marketing --Campaign. Personal references are a powerful marketing tool, and the client can interview you about your boss selling point. Not only ask customers whether what they like and not about your company, ask how, if it has solved a problem for them. To ask for permission to fine tune and shorten the answers, then after that, together with her picture on your website and in your marketing handouts.
3. Integrate customer referrals in your advertising campaign. The 13-office companySedgwick Detert Moran & Arnold (www.sdma.com) was a first place winner this year at the annual award of the Legal Marketing Association ceremonies in Boston for its number of internal advertising posters that are external marketing materials. The Women's Forum "campaign featured on lawyer-client relationship, and copy and airy with spectacular images of lawyers and clients.
4. Provide client-mix reviews part of your long-term marketing. The time you invest inClient reviews and record them as marketing tools can be designed also to a strong addition to your annual reports and the final properties of your Web site with special sections to focus on customer recommendations.
5. Update client evaluations per year. Each year update client reviews. Their goal is to further evaluations of new customers and also try using the customers have already interviewed for the new comments and revise to new discoveries, such as your customer interview process better. YouYou can determine whether the provision of services are your customers really want in their active and get feedback while building trust and loyalty, while you develop your marketing to new business.
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